This seamless integration with WeChat saves customers from navigating to their mobile web browser or downloading the JD.COM mobile app to shop from their smartphone.

Accessible from a search feature within WeChat, users can search for products sold on JD and now also for Kepler Program-backed stores of individual brands. The Kepler Program Solution is a new step in integrating social media and e-commerce between the two companies.Īnd the beauty is that a brand can open the new WeChat Mini-Program shop without having to think about separate logistics of delivery and returns because it all runs on the JD.COM system.Īs discussed in a recent Agenc圜hina blog post, WeChat mini-programs are sub-applications that exist inside WeChat’s primary interface. JD.COM is strategically aligned with WeChat’s parent company Tencent. It is a leader in logistics, including fulfillment services for international suppliers. JD.COM, as you may be aware, is a dominant e-commerce company in China alongside Alibaba. The Kepler Mini-Program Solution allows brands to use their existing presence on JD.COM and open a WeChat mini-program shop with the exact same products. The ecommerce sector in China rarely takes a break from launching a new retail channel, and last year JD.COM unveiled its Kepler Mini-Program Solution. So now is the right time to learn more and expand your multi-channel strategy for China! Few international brands have caught on to this new retail option. JD.COM’s Kepler Mini-Program on WeChat offers amazing new mobile platform for brands interested in ecommerce in China.

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